Public First is an independent research consultancy. We are headquartered in London and operate internationally, including across North America, Europe and Asia. We combine economic modelling, opinion research, and communications expertise to help organizations communicate their impact and navigate changing policy environments
Our Senior International Team
Our Services
We bring together different specialisms to help build an evidence base
• Economic & social impact modelling
• Data modelling
• Economic forecasting
• Polling
• Focus groups
• Immersive Research
• Narrative development
• Strategic comms
• Media support
• Sustainability strategy
• Stakeholder management
• Strategic comms
TikTok commissioned Public First to independently assess TikTok’s role in delivering growth across the 27 member states in the European Union (EU). The research included consumer and business surveys alongside economic modelling.
US ECONOMIC IMPACT REPORT
“45% of consumers said that, without platforms like DoorDash, they would order retail products such as everyday essentials or pet food from large online retailers.”
– DoorDash U.S. Economic Impact Report, 2024
To better understand its impact in local communities across the country, DoorDash commissioned this report from Public First with independent and anonymous surveys carried out by Quadrant Strategies.
CANADA ECONOMIC IMPACT REPORT
“93% of Dashers agree that dashing provides them with more flexibility compared with other job opportunities they’ve had.”
– DoorDash Canada Community Impact Report, 2023
To gain insight into the impact that the DoorDash platform has for Dashers, merchants, consumers, and communities in Canada, DoorDash commissioned independent analysts Pollara and Public First to conduct new research.
93% of Americans consider Social Security to be a valuable federal program
93% of Americans consider Social Security to be a valuable federal program
Remaking the Case for International Development
Public First was commissioned by the Children’s Investment Fund Foundation to conduct polling and focus groups across France, Italy, Japan and Brazil to understand the drivers of support and opposition to international development cooperation and multilateralism.
Most significant driver of opposition to aid
Understanding the experience and opportunity of digital nomads through immersive research.
To research the digital nomad trend – workers using digital technology to work remotely while living abroad – Public First conducted polling, economic modelling, and immersive research. To hear from digital nomads firsthand, Public First researchers travelled to Bali, a major hub for digital nomadism, and conducted nearly 40 in-depth interviews with digital nomads from the UK, Europe, US and other developed nations
Jet Zero Council
We worked with the Jet Zero Council – a high-level partnership focused on driving sustainable aviation – to develop a compelling narrative and clear policy asks to help the industry achieve their net zero ambition by 2050. Our work delivered a unified industry voice and robust policy platform, enabling the Jet Zero Council to engage more effectively with the government and stakeholders. Our work helped set the stage for a coordinated policy campaign to deliver the UK’s sustainable aviation ambitions.
Securing approval for a large-scale Nuclear power project
Sizewell C – a major UK nuclear power project – commissioned us to build sustained political support for new nuclear in the UK, paving the way for Government approval of Sizewell C. We modelled a clear economic case for nuclear — centered on jobs, domestic supply chains, energy security and long-term growth and convened a consortium of more than 250 businesses across the UK to back the project. We also developed a clear, engaging ESG brochure to help them showcase their sustainability efforts and climate commitments. This combined policy, sustainability, coalition-building and grassroots campaigning strategy secured consent approval for the nuclear power station (run by EDF) and underpinned passage of the Nuclear Energy (Financing) Act embedding nuclear at the heart of the UK’s long-term energy strategy.
Pioneering ESG strategy and reporting in the music industry
We supported Warner Music Group in developing and launching its ESG impact reports for 2021, 2022, 2023 and 2024. This included aligning with GRI and SASB metrics, collecting data and crafting a narrative for each report. To strengthen communications, we also launched a dedicated sustainability website to house key stories and provide stakeholders to easy access to ongoing progress. This project led WMG to become the first major music company to publish annual ESG reports, establishing a strong sustainability framework and furthering its influence through strategic, targeted initiatives on key industry challenges.
The Politico Poll
Public First is the official research partner of POLITICO. Through this partnership, we have launched The POLITICO POLL, to deliver in-depth, data-driven insights into politics and public opinion across major democracies. We conduct monthly polls in the United States and quarterly polls across the US, UK, Canada, France and Germany to measure political attitudes and policy preferences on an international scale.
