Ensuring your target audiences understand your organisation’s real impact
Across the world, Public First is trusted to help tell the impact story of global brands like Google because we take a radically different approach to traditional economics consultancies. From Germany to Nigeria to the UAE, we help organisations explain how their work contributes to the economic and social wellbeing of their market.
We take your stories as seriously as we take your numbers. Economic and social impact reports must be written for external, non-specialist audiences – not just those with a pre-existing interest in a particular organisation or sector.
By bringing together our different specialisms, Public First can help you develop evidence and find the best framing to make your argument compelling to policy makers
• Modelling
• Economic and social impact
• Forecasts
• Polling
• Focus groups
• Policy design
• Literature reviews
• Workshops and roundtables
• PDF and HTML report design
• Animation and video
• PR and media support
Public First has worked to support brands and institutions across the globe to demonstrate their impact.
The average household would rather lose their car, TV licence or an hour’s sleep than access to online search
– Google’s Economic Impact, Public First, 2020
Most popular uses for Google Search in
Germany (size=popularity)
if we could boost cloud prevalence in the North East to match that of London, it would help boost local productivity and wages by the equivalent of three years’ worth of pay rises.
– The Impact of AWS in the UK, Public First, 2020
Today, AWS is being used by many leading British brands
Pfizer’s Sandwich site generates £212 million in additional tax revenues for the government, enough to fund an additional 3,730 nurses for the NHS.
– The impact of Pfizer’s Sandwich site in the UK, Public First, 2020
Productivity across industries (£ per hour)
“This report provides a comprehensive, carefully evaluated, and highly logical package of economy-wide and sectoral policy options to implement ambitious goals for progressively decarbonising the UK economy”
Ian Parry, Principal Environmental Fiscal Policy Expert, International Monetary Fund
The Impact of a Carbon Charge in the UK
“VISITS TO THE POST OFFICE HELP DRIVE ANOTHER 400 MILLION VISITORS TO OTHER SHOPS, RESTAURANTS AND LOCAL BUSINESSES”
– The Economic and Social Impact of the Post Office, Public First, 2020