Ensuring your target audiences understand your organisation’s real impact
Across the world, Public First is trusted to help tell the impact story of global brands because we take a radically different approach to traditional economics consultancies. From Germany to Nigeria, Japan to Brazil, the US to the UAE, we help organisations explain how their work creates a concrete different for families, workers, communities and the wider economy.
While many impact studies focus solely on basic economic numbers like GVA or the number of jobs, we have always sought in our reports to add in what makes a company or industry unique. We try to create memorable and unique numbers that can really bring your story to life.
We bring together different specialisms to help build the evidence base demonstrating your impact.
• Economic modelling
• Economic and social impact
• Forecasts
• Polling
• Focus groups
• Segmentation
• Immersive Research
• Policy design
• Literature reviews
• Workshops and roundtables
• PDF and HTML report design
• Animation and video
• PR and media support
Public First has worked to support brands and institutions across the globe to demonstrate their impact.
The average household would rather lose their car, TV licence or an hour’s sleep than access to online search
– Google’s Economic Impact, Public First, 2020
Most popular uses for Google Search in
Germany (size=popularity)
if we could boost cloud prevalence in the North East to match that of London, it would help boost local productivity and wages by the equivalent of three years’ worth of pay rises.
– The Impact of AWS in the UK, Public First, 2020
Today, AWS is being used by many leading British brands
“VISITS TO THE POST OFFICE HELP DRIVE ANOTHER 400 MILLION VISITORS TO OTHER SHOPS, RESTAURANTS AND LOCAL BUSINESSES”
– The Economic and Social Impact of the Post Office, Public First, 2020
Two-thirds of Britons (67%) have a Post Office within a ten minute journey
“This report provides a comprehensive, carefully evaluated, and highly logical package of economy-wide and sectoral policy options to implement ambitious goals for progressively decarbonising the UK economy”
Ian Parry, Principal Environmental Fiscal Policy Expert, International Monetary Fund
The Impact of a Carbon Charge in the UK
Pfizer’s Sandwich site generates £212 million in additional tax revenues for the government, enough to fund an additional 3,730 nurses for the NHS.
– The impact of Pfizer’s Sandwich site in the UK, Public First, 2020
Productivity across industries (£ per hour)
“ACCORDING TO ASIA-PACIFIC RIDERS, UBER HAS BROUGHT THE MOST SIGNIFICANT TRANSPORT INNOVATION THEY HAVE EXPERIENCED IN THE LAST DECADE.”
– The Impact of Uber in the Asia-Pacific, Public First, 2022
In 2021, Uber unlocked an estimated US$25 billion in economic value for the economies of the Asia-Pacific markets it serves
“THE JOBS THE RECRUITMENT INDUSTRY MATCHES SUPPORT £29 BILLION IN ANNUAL TAX REVENUES. THAT’S AROUND THE SAME AMOUNT THE UK SPENDS ON INCAPACITY AND DISABILITY BENEFITS, OR MORE THAN TWICE AS MUCH AS THE GOVERNMENT’S R&D BUDGET.”
– Recruitment and recovery: How we can create a more productive and inclusive labour market, Public First, 2021
Some of our Key Findings from the REC report
“OVER THE NEXT DECADE, THE AUTOMOTIVE INDUSTRY WILL GO THROUGH THE MOST FUNDAMENTAL TRANSFORMATION SINCE ITS CREATION – AND THE UK RISKS FALLING BEHIND”
– Full Throttle: Driving UK Automotive Competitiveness, Public First, 2021
Windsor Works
“WE NEED MORE GOOD NEWS STORIES. WINDSOR PROPER HAS A REPUTATION AS A BLUE COLLAR AND LABOUR-FOCUSSED TOWN, BUT THERE’S A LOT OF START-UPS AND INNOVATION. THE LIFESTYLE ON OFFER IS REALLY GOOD COMPARED TO THE REST OF CANADA, BUT WE’RE NOT TELLING THAT STORY ENOUGH, AND PEOPLE AREN’T WILLING TO STAY HERE.”
– Windsor Works: An economic development strategy for the city’s future growth, Public First, 2020
