Telling Your Best Story

Ensuring your target audiences understand your organisation’s real impact

Public First

Across the world, Public First is trusted to help tell the impact story of global brands because we take a radically different approach to traditional economics consultancies. From Germany to Nigeria, Japan to Brazil, the US to the UAE, we help organisations explain how their work creates a concrete different for families, workers, communities and the wider economy.

While many impact studies focus solely on basic economic numbers like GVA or the number of jobs, we have always sought in our reports to add in what makes a company or industry unique. We try to create memorable and unique numbers that can really bring your story to life.

Our Team

Neil Clithero

Peter Lyburn

Rachel Wolf

CEO; former policy advisor to three Prime Ministers

Brendan May

Jonathan Dupont

Partner; Head of Economics and International.

Seb Wride

Partner; head of research; polling and behavioral research expert

Pandora Lefroy

Liam O’Keefe

Our Services

We bring together different specialisms to help build the evidence base demonstrating your impact.

Data

Economic modelling

Economic and social impact

Forecasts

Opinion Research

Polling

Focus groups

Segmentation

Immersive Research

Policy

Policy design

Literature reviews

Workshops and roundtables

Communications

PDF and HTML report design

Animation and video

PR and media support

Our Reach

Public First has worked to support brands and institutions across the globe to demonstrate their impact.

Germany (size=popularity)

“The average household would rather lose their car, TV licence or an hour’s sleep than access to online search.”

– Google’s Economic Impact, Public First, 2020

Over the last couple of years, we have worked with Google in over 20 markets to quantify the impact of their products across Europe, North America and the Middle East.

“if we could boost cloud prevalence in the North East to match that of London, it would help boost local productivity and wages by the equivalent of three years’ worth of pay rises.”

– The Impact of AWS in the UK, Public First, 2020

Working with AWS, we ran extensive new business polling, exploring the uptake and impact of cloud computing across the UK.

Today, AWS is being used by many leading British brands

Two-thirds of Britons (67%) have a Post Office within a ten minute journey

“Visits to the Post Office help drive another 400 million visitors to other shops, restaurants and local businesses”

– The Economic and Social Impact of the Post Office, Public First, 2020

Across the UK, we found that the average person saw a local Post Office as essential to their ideal high street – and valued it higher than their local library, corner shop or pub.

“This report provides a comprehensive, carefully evaluated, and highly logical package of economy-wide and sectoral policy options to implement ambitious goals for progressively decarbonising the UK economy”

Ian Parry, Principal Environmental Fiscal Policy Expert, International Monetary Fund

Working as the secretariat for the Zero Carbon Commission, we helped bring together their research, and created an interactive tool to show the impact of different types of carbon charge on ordinary households.

The Impact of a Carbon Charge in the UK

Productivity across industries (£ per hour)

“Pfizer’s Sandwich site generates £212 million in additional tax revenues for the government, enough to fund an additional 3,730 nurses for the NHS.”

– The impact of Pfizer’s Sandwich site in the UK, Public First, 2020

For Pfizer, we looked at the impact of their site in Sandwich – leading on important research, attracting talented workers and boosting the local economy.

“According to Asia-Pacific riders, Uber has brought the most significant transport innovation they have experienced in the last decade.”

– The Impact of Uber in the Asia-Pacific, Public First, 2022

We studied Uber’s impact across Australia, Bangladesh, Hong Kong, India, Japan, New Zealand, Sri Lanka and Taiwan. Using data from newly commissioned surveys of over 8,000 consumers and 7,000 driver and delivery-partners across the eight markets Uber or Uber Eats operates in, we sought to better understand the impact Uber was having for families, communities, drivers and restaurants.

In 2021, Uber unlocked an estimated US$25 billion in economic value for the economies of the Asia-Pacific markets it serves

Some of our Key Findings from the REC report

“The jobs the recruitment industry matches support £29 billion in annual tax revenues. That’s around the same amount the UK spends on incapacity and disability benefits, or more than twice as much as the Government’s R&D budget.”

– Recruitment and recovery: How we can create a more productive and inclusive labour market, Public First, 2021

In order to better understand the value created by the recruitment industry, the Recruitment & Employment Confederation (the REC) commissioned us to better understand how the recruitment industry was improving the matching between workers and businesses.

“Over the next decade, the automotive industry will go through the most fundamental transformation since its creation – and the UK risks falling behind”

– Full Throttle: Driving UK Automotive Competitiveness, Public First, 2021

This new, independent report, commissioned by SMMT and written by Public First, looked at the potential impact of the switch to low carbon vehicles on the UK’s automotive industry.

Windsor
Works

“We need more good news stories. Windsor proper has a reputation as a blue collar and labour-focussed town, but there’s a Lot of start-ups and innovation. The Lifestyle on offer is really good compared To the rest of Canada, but we’re not telling that story enough, and people aren’t willing To stay here.”

– Windsor Works: An economic development strategy for the city’s future growth, Public First, 2020

Windsor is a city of strength and opportunity, but also one that faces historic challenges. This report proposes a strategic direction for the City of Windsor to reject complacency, seize on new opportunities, and grow the regional economy for the decades ahead.

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